SEMrush is a software research suite designed to provide digital marketers and online businesses with competitive data to inform marketing and business decisions. If you use operate a business on the internet, SEMrush will make your job a lot easier by taking the guesswork out of researching the market and competition.
The website interface is comprised of 4 main sections:
- Domain Analytics – for analyzing traffic and keyword statistics of domains and URLs.
- Keyword Analytics – for conducting SEO and PPC keyword research and analyzing metrics of popular search phrases.
- Projects – to audit, track, and monitor the visibility and health of a domain’s digital marketing efforts.
- My Reports – to create custom reports that combine research from SEMrush’s Domain Analytics, Keyword Analytics, and Projects sections into a deliverable PDF.
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